Walmart’s Key HR Functions Underperforming

Introduction The success of any organization depends on its strategic asset, the human capital. As pointed out by Lawler (1996), organization’s competitive advantage comes from its human capital. Efficient management of this resource can bring significant benefits to the company. It should be remembered that motivation is the epicenter of performance and an important factor ensuring the success of a company. Improving workplace productivity however remains a major challenge in most companies. In this regard, this study explores the human resource management approach at Wal-Mart. It identifies the ways in which two HR functions (employee motivation and employee performance practices) are underperforming. This includes a brief account of how the functions operate within the organization, how they are applied and what the outcomes for the business are given that they are underperforming. The paper evaluates why these particular functions are considered to be underperforming using Herzbergâ₠¬â„¢s motivator Hygiene Theory. Further the paper makes some recommendations for improvement of these HRM practices and the benefits to the company. What is human resource management? Human resource management encompasses all activities associated with management of the human capital and in ways towards achieving the corporate goal or objective. In any organization, the human resource department plays a crucial role. Not only are HR managers required to recruit and train employees, but they also have the obligation of motivating and engaging the workforce. Understanding what motivates the employee and ensuring good employee employment practices is key for talent retention and performance (Lockwood et al. 2010). Regardless of the economic environment, it is imperative for companies to create an engaged and motivated workforce. Underperformance in the workplace has recently been a major concern in Wal-Mart stores. According to a new research report by Wolfe research, an equities research firm, Wal-Mart has been underperforming over the past years. The firm lowered Wal-Mart from a â€Å"market perform† rating to an â€Å"underperform† rating (Covert, 20 14). Failure by Wal-Mart has been attributed to their poor employment practices especially low wages and lack of rewards. Whereas Wal-Mart may not be the only big store chain criticized for its poor employment practices and policies, it has come to the spotlight owing to its aggressive policies and low cost strategy which undermines the effort made by employees. Just last year, a lawsuit was filed against Wal-Mart by the international Labour Rights Fund for requiring overtime, denying minimum wage and punishing union activity (Covert 2012). This is clearly a violation of worker’s rights. Wal-Mart which was initially a corporate fortress seems to be headed to a downfall. Even its operations in the US indicate the possibility of a failure in the giant retailer. More recently, Wal-Mart warned its investors that its comparable store sales may be slightly negative after the third quarter. This is also evident in the huge layoff of 2300 workers at Sam’s club, one of its stores. The layoff was attributed to their poor performance. Whereas Wal-Mart still remains the corporate fortress in the retail sector due to its massive size, its underperformance in the US and emerging markets indicate the possibility of a failure in the near future. Walmart’s bad business practices Wal-Mart has on several accounts been criticized for poor wages. Why should employees suffer in one of the giant retail stores that make billions of profit annuallyWal-Mart is ranked among the best 100 corporations by Forbes magazine yet most of its employees take on average less than $250 a week. Full-time employees are paid between $6 and $7.50 an hour. A further a third of the employees who are part-time are limited to working up to 28 hours a week and are not eligible for benefits. Such pay scale places them and their families below the poverty line. The lack of rewards demotivates and discourages them from performing well. Perhaps Wal-Marts bad business practices are more evident with the Rana Plaza tragedy which led to the loss of over 1000 lives. The tragedy exposed some of the profound flaws in the industry. Rana Plaza produced private garments for some of the giant retailers including Wal-Mart. Evidence provided by the Bangladesh center for Worker Solidarity showed that Wal- Mart had been producing its garments in Ether Tex factory situated on the 5th floor of the building (Steven 2013). Some documents were found in the rubble detailing purchase orders for certain garments which were to be delivered to Wal-Mart. Further, at the time of the tragedy, Wal-Mart was already listed in Ether Tex’s website as one of the main customer. Although Wal-Mart denied knowledge of their operations at the factory building, it announced its plans to put in place new safety measures at some of their factories in Bangladesh. The corporate fortress, however, promised to stop production if urgent safety problems were uncovered at some of its factories. The company further assured the Bangladeshi government of their support and commitment towards improving workplace safety. But the company stopped short of committing to these improvements and distanced itself from the Rana Plaza tragedy. This is a clear example of bad business practice. Why these particular functions are considered to be underperforming Last year, Wal-Mart reported $11 billion in net income yet it has not been able to remedy some of its questionable workplace practices. Wal-Mart has been filed in over 5,000 lawsuits for poor employment practices such as inadequate health care, wage law violations, worker exploitation and their anti-union retailer stance. Wal-Mart anti-union stance can be seen in their recent threat to close one of its stores in Quebec after workers successfully unionized. Citing ‘economic reasons’; Wal-Mart announced their plans on shutting the store. However, this argument was rejected by Quebec’s labor relations and Wal-Mart’s firings found illegal. Further, the move to extend operations to overseas markets including setting up factories in emerging markets such as Bangladesh and China was driven by the desire to take advantage of cheap labour. For example, Wal-Mart pays much less its employees in China compared to those in the US and the UK. A further criticism has been the lack of employment benefits. Part-time employees are limited to working up to 28 hours a week and are not eligible for benefits. While, workers who are eligible for benefits pay way over the odds to get health insurance and other benefits. The company has often come under criticism for not providing employees with affordable access to health care and employees are overburdened. For example, in 1999, 36% of the total costs were paid by the employees. In 2001, there was a 42% rise in employee burden. The health of its employees has been deteriorating at a faster rate. According to the company’s internal memo discovered by New York Times, Wal-Mart workers were sicker compared to the national population. This begs the question: Why can’t such a giant corporation provide its workers medical retirement benefits given the huge profits that they makeThis question was once raised by one of Wal-Mart’s managers only to be fired by the CEO and reasons of disloyalty cit ed as the reason for being quitted. (Jordan 2008). As Michael Porter (1980) once pointed out that a company would rely on three basic competitive strategies to maintain their edge in the market: differentiation, cost leadership, and focus strategy. Wal-Mart has obviously taken the cost-leadership strategy by reducing the cost of recruitment, providing low pay, no rewards, requiring overtime, and cheap children labors. It currently faces a barrage of lawsuits for extensive violations of labour laws. Wal-Mart also faces law suits for extensive violations of state regulations that require time for breaks and meals. In some instances, minors are forced to work late for the performance appraising. Outcomes for business Wal-Mart may be headed for a downfall. Its customer service is already low and their low-cost strategy has led to many cut offs of employees. Since recession, Wal-Mart has been cutting down on their staff. Without enough manpower for their retail operations and with workers on site underpaid, its merchandize remains stacked on pallets in warehouses instead of the shelves where customers can reach them. What then is the value of offering lower prices if the products are not accessible to the customers? Further, the check-out lines are painfully long and there seems to be a decline in the overall customer shopping experience. Customer shopping experience has been deteriorating due to the longer checkout lines, disorganization and less staff help. Last year, the giant retailer was placed last among in the American Customer Satisfaction Index, a six year in a row in which Wal-Mart has taken the last spot (Ungar 2013). Lessons must be learnt from the experience of the other low end retail ers. McDonald’s earnings have fallen significantly due to their poor terms of employment. Similarly, Wal-Mart needs to consider the potential upside of their aggressive policies. Despite the poor employment practices, Wal-Mart still remains among the leading retail giants. Its remains ahead of its competitors such as Target and JC penny. However, Wal-Mart faces a threat from Costco, its primary competitor. Costco has been experiencing a fairly healthy 8% growth in annual sales (Ungar 2013). In fact, a significant number of customers are moving to this retailer for their shopping experience. Could this be attributed to the good employment practices at CostcoUnlike Wal-Mart, employees at Costco get a decent living and are paid in excess of the minimum wage. Given the aggressive HR policies employed by Wal-Mart, it begs the question: what then is the role of HR managers in this companySince, as HR professionals, they are required to put in place strategies oriented towards the e mployees. To some point, however, employees seem to be encouraged to think of themselves as ‘servant leaders’. For example, employees are called â€Å"associates† showing that the company values their contribution. Such kinds of HR policies are employed in most of the best performing companies. These policies and practices serve to motivate employees to increase their performance and can aid in developing good corporate culture. However, employees may not feel appreciated if they are paid less than minimum wages and denied rewards and opportunities for professional growth. There seem to be no opportunities for enhancement and professional growth. Wal-Mart does very little training and developments of its human resources and as such, opportunities for enhancement of professions especially for women are limited. In fact, several claims have been filed against Wal-Mart for discriminating against women in terms of employment positions and the lack of opportunities fo r advancement. Improving employee motivation and employment practices at Wal-Mart As HR professionals continue to seek bright, talented and highly engaged workforce, motivational theories can provide insights on how Wal-Mart can improve employee motivation and engagement. Several motivational theories have been suggested including the Expectancy Theory, Maslow’s Hierarchy of Needs theory, Herzberg’s motivator Hygiene Theory, Goal Setting Theory, and Equity theory (Lockwood et al. 2010) Herzberg’s motivator Hygiene Theory is perhaps more applicable to the case of Wal-Mart. The theory suggests that two main factors must be met for employees to become satisfied with work. These are: the hygiene factors and motivator factors. The hygiene factors include meeting the basic needs such as adequate pay, comfortable working environment, effective supervision and good relationships with the core workers. On the other hand, motivation factors include advancement and professional growth, and rewards or opportunities for recognition (lockwood et al. 2010) W al-Mart needs to consider applying the two-factor theory of motivation if they are to improve on the performance of their employees. They need to revamp their policies, increase the salary of their employees, and the safety and security of the employees. Further, they need to consider motivators that are intrinsic to the job which include providing rewards for achievement and increasing their growth opportunities. Pundits, policymakers and activists outraged by the company’s low wages have been calling for protests. According to Robert Reich, a professor at U.C. Berkeley, Walmart’s net income is estimated at $17 billion meaning that they can easily afford to give its workers a small pay-rise (Atner 2013). The Chancellor professor of public policy has in fact urged shoppers to boycott Wal-Mart since they do not want to share even a little bit of their income with their employees (Atner 2013). Conclusion In today’s highly competitive marketplace, motivation of employees and employing the best employment practices is key to success. Underperformance in the workplace has recently been a major concern in Wal-Mart stores. Several lawsuits have been filed against Wal-Mart for violation of worker’s rights including low wages, lack of employment benefits, being required to work overtime and denied to participate in union activity. Bad employment practices are clearly evident in Wal-Mart. This has affects employee productivity as it demoralizes and demotivates them. Wal-Mart needs to consider applying the two-factor theory of motivation if they are to improve on the performance of their employees. Incentives are key to maintaining a motivated workforce and ensuring business success. Appraising and offering hardworking employee with incentives will motivate them to go the extra mile of putting the company first. Employee valuations need to be implemented and growth opportunities made plenty. HR managers at walmart need to understand the benefits of employee motivation and engagement. By sharing their profit, employees will feel appreciated and more passionate about their work. Ultimately, this will result in improved performance and greater customer satisfaction Reference Ciura, B., 2014. Is Wal-Mart’s empire about to failViewed on 29th March 2014. Available from http://www.fool.com/investing/general/2014/02/01/is-wal-marts-empire-about-to-fall.aspx Covert, B., 2014. Walmart’s labor practices backfire. Viewed on 29th March 2014. Available from http://thinkprogress.org/economy/2014/02/10/3271221/walmart-downgraded-understaffing/ Gusdorf, M.L. and Reed, S.M., 2009. The role of mission and values in strategic human resource management. Society for Human Resource Management. Jordan, T., 2014. The good, the bad and Wal-Mart. Workplacefairness Lockwood, N., Anderson, C., Fiester, M. and Samers, K., 2010. ‘Motivation in today’s workplace: the link to performance’. Research Quarterly. The Society for Human Resource Management Rasouli, R., 2013. ‘Modelling the impact of HRM practices on knowledge workers’ job satisfaction and intention to stay: re-examining the Herzberg’s two-factor theory of motivationâ₠¬â„¢. World of Sciences Journal Steven, G., 2013. As firms line up on factories, Wal-Mart plans solo effort. Viewed on 29th March 2013. available from http://www.nytimes.com/2013/05/15/business/six-retailers-join-bangladesh-factory-pact.html?pagewanted=all&_r=0 Thomasson, E., 2014. Bangladesh factory inspections highlight safety risks as anniversary of Rana Plaza tragedy looms. Retail & Marketing. Ungar, R., 2013. Wal-Mart pays workers poorly and sinks while Costco pays workers well and sails-proof that you get what you pay for. {Viewed on 30th March 2014} available fromhttp://www.forbes.com/sites/rickungar/2013/04/17/walmart-pays-workers-poorly-and-sinks-while-costco-pays-workers-well-and-sails-proof-that-you-get-what-you-pay-for/

Communities of Practice: Learning, Meanings, and Identity Essay

Introduction                     A community simply refers to a group of people living together in unity and harmony and coordinating with each other to perform various task and responsibilities which benefit everyone involved. It can also be referred to as a form of social unit which is made of people who share common values, attitudes, interest and even have common goals that they would like to achieve together (Wenger, 72). Self and others simply refers to a situation whereby one strives for their own development while at the same time encouraging others to achieve their own development. It calls for working together not just for ones won benefit but also for the benefit of others. This relates to the principle of a community whereby everyone looks after each other and values the interest of others in addition to their own. The various kinds of communities which exist include, the communities made of people with the same interest or share the same passion, a community of people who try to bring change through their actions, a community of people who are brought together as a result of the geographical location and boundaries they share. Furthermore, there are communities of people who share similar practice or share the same kind of profession, and last but not least there are communities which are brought together as result of the similar external situations or events which affect all of the people involved (Wenger, 72). All these communities can be classified as centralized, de-centralized or even distributed communities. An individual ensures that the common objectives and goals of the whole community are achieved by providing their contribution and playing their role in the community. In addition, an individual shows respect, cooperation and participates actively. The community on the other hand, ensures that an individual achieves personal development, safety, and general well-being in addition to satisfaction. As an individual, I belong to the student body of my school which represents my interests and looks after my welfare as a student. My duties include my active participation in ensuring that I follow the school rules, make annual contributions to the student body and participate in elections when selecting new student leaders. The technological advancements have transformed the understanding of community to that of people who are found on the same social network and can interact without minding each others’ development or interests. Technology has brought virtual communities which only exist through internet connections although they still may share common interests (Chayko, 4). The current understanding of community relates to the interactions on social networks and the physical touch no longer exists. References Chayko, Mary. Portable Communities: The Social Dynamics of Online and Mobile Connectedness. Albany: SUNY Press, 2008. Print. p.4 Wenger, Etienne. Communities of Practice: Learning, Meanings, and Identity. New York: Cambridge University Press, 2007. Print. p.72 Source document

Ansoff Matrix , Pdf - 2059 Words

Strengths | Weaknesses | Fast decision making | Negative image of the Middle East | Oil money, booming economy | Barren desert, the lack of natural resources | Political neutrality and impartiality | Only 20% of UAE nationals | Unique beauty, hotels and attractions | The lack of fundamental infrastructure: transportation, water | Luxury experience includes relaxing beaches and invigorating sport and exploration opportunities | Luxuries might appeal too small a segment | Safe environment | | | | Opportunities | Threats | Increasing oil price | Strong competitors: within the region: Abu Dhabi, Qatar; outside of region: Singapore, Hong Kong | Increase job opportunities for immigrants†¦show more content†¦ADCCI provides a wide range of services, such as setting up the Sheikh Khalifa Fund to provide technical and financial support for small-medium enterprises set up by the youth, they also organize trade fairs, sending delegations abroad to promote Abu Dhabi a s a commercial center and initiating training programs that train nationals to join the private sector. The strong banking system increases presence of venture capital and government funding provide substantial financial resources to foreign and local entrepreneurs. The most crucial factor is raising capital for a new foreign entrepreneur is to establish good relationships with local guarantors or other established foreign entrepreneurs. The best thing to do here is to get a network of contacts essential for successful business in the system Political risk factors Four types of political risk factors must be examined in assessing the climate for investment in any given country. They are: 1. Regime change: A change in key government personnel through normal electoral or authorized political processes, or through illegal means. 2. Political turmoil: General levels of politically inspired violence, including violent strikes, guerrilla action, or civil war 3. Government policy: Decisions with respect to fiscal and monetary policies, tradeShow MoreRelatedMarketing Management - Digi3738 Words   |  15 Pagesthen apply it to a market segment with which you are familiar. Table of Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ page 3 1.1 Ansoff Matrix 1.2 Advantages of Ansoff Matrix 2.0 DiGi Telecommunications Company Portfolio†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 5 2.1 Ownership 2.2 Top 10 Shareholders 3.0 DiGi’s Marketing Strategy (Ansoff) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 7 3.1 Market Penetration 3.2 Market Development 3.3 Product Development 3.4 Diversification Read MoreMarketing Management - Digi3738 Words   |  15 Pagesthen apply it to a market segment with which you are familiar. Table of Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ page 3 1.1 Ansoff Matrix 1.2 Advantages of Ansoff Matrix 2.0 DiGi Telecommunications Company Portfolio†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 5 2.1 Ownership 2.2 Top 10 Shareholders 3.0 DiGi’s Marketing Strategy (Ansoff) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 7 3.1 Market Penetration 3.2 Market Development 3.3 Product Development 3.4 Diversification Read MoreSamsung Marketing Management2227 Words   |  9 Pagesanalysis and ANSOFF matrix analysis for all its products to check the position of their particular product in the market such that if any drawback is found it can be solved to improve the efficiency. Boston Consulting Group’s Product Portfolio Analysis For any company BCG analysis is very essential as it provides guidance for the resource allocation. The BCG matrix is generally defined as a general management system in a business strategy consulting. The variables of the BCG growth share matrix are theRead MoreAnsoff Matrix3132 Words   |  13 PagesTable of content The executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 1. History of Ansoff Matrix.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. . 3 3. Model Use and the Applicability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 3.1 Market Penetration†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........ 5 3.2 Market development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 3.3 Product Development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. .. 7 3.4 Diversification†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦ 9 4. The Advantages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 5. The Risks†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreCompany Overview of Kingfisher3201 Words   |  13 Pagesand sustainable products. Growth strategy/ Ansoffs matrix The Ansoff Matrix is the most famous work of the Russian-born mathematician which assists managers in looking at their growth in terms of existing or new products or markets (businesscasestudies.com, 2013). Essentially, the matrix helps managers to determine different levels of risk which are inextricably connected with moving their business forward. The first aspect of the Ansoff Matrix is market penetration, which is connected to a companysRead MoreTata Motors Group2026 Words   |  9 Pagestools like SWOT analysis, core competence analysis and key factors for success analysis. The analysis of financial resources of Tata Motors has been undertaken and review of strategic options for Tata Motors have been analyzed using Ansoff and Generic strategies matrix. Analysis of strategic choice and cost reduction and quality improvement recommendations has also been given. 1. Tata Introduction Mission and Vision Tata Motors Limited is an Indian multinational company that is headquarteredRead MoreASDA marketing plan2961 Words   |  12 Pageswriter has covered internal analysis and competitive situation. The company has strong competitors in the home country, like Tesco. In this report, the writer has used different strategic tools and techniques (i.e. SWOT, Porters five forces, Pestle, Ansoff, McKinsey 7s model) to evaluate the current situation and strategy of the organization. Currently, the company has strategy to expand their business in home country as well as to the potential market. They have also focused on improving their supplyRead MoreLaura Ashley: Risk Analysis1800 Words   |  7 Pagesand Malaysian managers may not have the same values. There are cultural differences reflecting both the home country and organizational culture as well. Issues The retail strategy issue relates to some of the issues mentioned above. The Ansoff growth matrix highlights a number of different strategies that can help a retail operation grow. These are market penetration, market development, product development, and diversification (Riley, 2012). Of these, Laura Ashley is pursuing market developmentRead MoreCoca-Cola Product Management2578 Words   |  11 Pageshas or should employ to strengthen their market position.’ Jacob Parkinson N0444654 Content: | | * Product Management? | 2 | * ‘Coca-Cola’ | 3 | * Introduction | 3 | * New Product Development | 3 | * Ansoff Matrix | 6 | * Marketing Mix and 4 P’s | 7 | * Just-In-Time | 9 | * Conclusion | 10 | * References and Further Reading | 11 | Product Management? Product management is the development, marketing and sale of a product orRead MoreStrategy as a Planned Process Essay1885 Words   |  8 PagesSchool(1960s), Ansoff (1965) and consulting group Mc Kinsey and BCG have successfully develop the approach and thus form different matrices to enhance analysis and thus adopt to the courses of action. Harvard Business School (1960) formed the SWOT analysis, examining the internal factors of strength and weakness and the external factors of opportunity and threat. Ansoff (1965) also developed the SWOT analysis, by emphasizing the distinctive competences in the long term, Ansoffs Product/Market matrix was

Narrative Of The Life Of Fredrick Douglass - 1364 Words

The idea of freedom and liberty varies from person to person, especially to slaves, as we have read in Fredrick Douglass’ â€Å"Narrative of the life of Fredrick Douglass† and as we have seen in many different excerpts in Eric Foner’s â€Å"Voices of Freedom.† While all slaves believed that slavery needed to be abolished before freedom could become available to them, there are two men I would like to talk about and compare their voices to those of the white supremacy seen in Foner’s â€Å"Voices of Freedom.† Fredrick Douglass’ and Olauduah Equiano (whose excerpt is also found in Foner’s Voices of Freedom) are former slaves that stand out from the others, mostly because of their realization that there is more to freedom than just the abolishment of freedom. But most importantly these two men believe in education being the draw bridge to liberty and that family and knowledge of history are also very important aspects. Overall, the se two men do have much in common but it is also important to take a peek at where their ideas start to vary. To Douglass, freedom and liberty were just simply small talk in the back of his head for quite some time. His life in the plantation fields, helped shape his progress in his struggle to emerge from the hard life of slavery. Douglass later on continues to explain in his novel,† The Narrative of the Life of Fredrick Douglass; An American Slave†, â€Å"I do not remember to have ever met a slave who could tell his birthday. They seldom come nearer to it thanShow MoreRelatedThe Narrative Of The Life Of Fredrick Douglass Essay2082 Words   |  9 Pagesliterature, and their voice is greatly heard through the constant iterations. Out of these iterations, the writings Fredrick Douglass has written set forth many of the standards the slave narrative would follow. Unlike many, however, his story The Narrative of the Life of Fredrick Douglass, is autobiographical, and ther efore has a stronger presence than many of the subsequent fictional narratives. Critics at the time attacked the credibility of his words, and to this day many of the concerns African AmericanRead MoreThe Life Of Frederick Douglass s Narrative Of The Life Of Fredrick Douglass967 Words   |  4 Pagesslaves in the United States many slaves like Fredrick Douglass had to escape to fight for freedom to become abolitionists. To expose the terror and cruelties that he faced from his owners and overseers as a slave as narrated in â€Å"Narrative of the life of Fredrick Douglass.† Being a slave was difficult from the beginning. In the case of Fredrick Douglass he was a product of unwanted love. Born into slavery with no record or â€Å"accurate knowledge of age.†(Douglass) He was the son of Harriet Bailey, who wasRead MoreThe Narrative Of The Life Of Frederick Douglass By Fredrick Douglass859 Words   |  4 Pagesequally. In the Narrative of the Life of Frederick Douglass by Fredrick Douglass, Douglass described his life experience of suffering as a slave reflected the crucial conditions of slaves in the South slavery of Eighteenth Century. By drawing from his own experience, observation, and knowledge of being slavery in his narrative, he not only exposing the brutal nature of slavery, but also showing readers self-consciousness and efforts and struggle for freedom of a black slaves. Douglass s early unhappinessRead More The Narrative of the Life of Fredrick Douglass Essay1634 Words   |  7 PagesThe Narrative of the Life of Fredrick Douglass Metal clanks against metal as the chains rub on old scars issuing in another day of toil in the heat with head-down and blood streaming as each new lash is inflicted. This is usually the picture envisioned when one thinks of slavery. While often this is an accurate depiction, there are also many other forms of slavery. The Webster’s Dictionary describes slavery as, â€Å"submission to a dominating influence.† Everyone has influences that shape whoRead MoreThe Life Of Frederick Douglass s The Narrative Of The Life Of Fredrick Douglass 983 Words   |  4 Pagesin the United States many slaves like Fredrick Douglass had to escape to fight for freedom. To become abolitionists. To expose the terror and cruelties that he faced from his owners and overseers as a slave wrote in the â€Å"Narrative of the life of Fredrick Douglass.† ​Being a slave was difficult from the beginning. In the case of Fredrick Douglass he was a product of unwanted love. He was born into slavery with no record or â€Å"accurate knowledge of age.†(Douglass) He was the son of Harriet Bailey, whoRead MoreNarrative of the Life of Fredrick Douglass Essay1851 Words   |  8 PagesFrederick Douglass was an orator and writer for the abolition movement. He was born into slavery and knows from personal experience how the institution dehumanizes everyone involved. His masters’ wife taught him the alphabet which was the start of Douglass learning how to write and speak out against slavery. His Narrative of the Life of Fredrick Douglass was an attempt to describe the peculiar institution of slavery with out disrupting the sensibilities of his readers. In order to accomplishRead MoreFrederick Douglass s Narrative Of The Life Of Fredrick Douglass1693 Words   |  7 Pagescity. Frederick Douglass the author of Narrative of t he Life of Fredrick Douglass was born and raised on the plantation as a slave. From his early years Douglass experienced life as a slave on a plantation. He was soon relocated to Maryland at the age of seven to the slave owner’s brother Mr. Auld. Douglass is moved back and forth from the plantation to the city. The areas of food, treatment and punishment, and clothing were contrasting between plantation and city. His narrative reveals the complexityRead MoreNarrative of the Life of Fredrick Douglass: An American Slave873 Words   |  4 Pages The Narrative of the Life of Fredrick Douglass: An American Slave, is a save narrative written by Fredrick Douglass himself. The narrative comprises of eleven chapters that give an account of Douglass’ life as a slave, and his quest to get education and become free from the slavery institution. In this narrative, Douglass struggles to free himself from the mentally, physically, and emotional torture of slavery, and the slavery itself. Douglass was taken away from his parents at a tender age andRead MoreFrederick Douglass s Narrative Of The Life Of Fredrick Douglass1281 Words   |  6 PagesFredrick Douglass Outcomes of Sentimentalism In the â€Å"Narrative of the life of Fredrick Douglass, An American Slave, Written by Himself, written in the month of August 1841, demonstrates the double purpose of the work as both a personal account and a public argument. Douglass introduces the reader to his own circumstances such as grief, sorrow and emptiness in his birthplace and the fact that he does not know his own age. He then generalizes from his own experience, by explaining that almost no slavesRead MoreThe Narrative Of The Life Of Fredrick Douglass, An American Slave1271 Words   |  6 Pages In the â€Å"Narrative of the life of Fredrick Douglass, An American Slave, Written by Himself†, written in the month of August 1841, demonstrates the double purpose of the work as both a personal account and a public argument. Douglass introduces the reader to his own circumstances, such as grief, sorrow and emptiness in his birthplace and the fact that he does not know his own age. He then generalizes from his own ex perience, by explaining that almost no slaves know their true ages. He takes this detail

The Women from The Odyssey, The Wife of Bath, and Sir Gawain

The Women from The Odyssey, The Wife of Bath, and Sir Gawain Until recently, the role of women in literature has seemed to reflect the way they were treated in society. Women were seen as secondary to men, and their sole purpose in life was to please a man’s every desire. This is not the case in three specific literary works. The Odyssey, The Wife of Bath, and Sir Gawain and the Green Knight use the actions of its women characters to greatly enhance important thematic elements. The women in each of these works use feminine psyche to persuade men to do things that men of the time would not usually do. The use of women in these literary works is very contrary to the prevailing ideals of the female and her responsibilities at the†¦show more content†¦Pile the big bed With fleeces, rugs, and sheets of purest linen. (23.180-83) After Odysseus becomes enraged when Penelope asks the maid to make his bed outside, she realizes that he knows the secret that only Odysseus and her share. She embraces him and praises his homecoming. Once again, Penelope is wise and patient in her decision-making. The suitors pursued her, overtook her home and aggressively pushed her to remarry as she was supposed to. If Penelope would have given in, The Odyssey would not have ended with Odysseus returning to a loyal home. Through cunning, independence and loyalty, Penelope is able to create a positive image as a woman. Chaucer’s Wife of Bath has similar independence and cunning, but she makes her name as a domineering lady that chooses who she wants, and when she wants them. During the time period in which Chaucer wrote The Wife of Bath women were most commonly seen as prizes won by men. They were treated merely as objects of housework and sex. Although, women of Homer’s time period were not degraded as severely, both periods did not allow the due respect women should have received. The Wife of Bath is an exact antithesis of this view. The Wife of Bath, known as Alison, is the complete opposite of the typical woman of that time. In fact, she acts more like the husband in the marriage. She tells stories of how her first three husbands suffered greatly at her hands. Alison also goes on to describe how

Marketing Pillars - Segmentation free essay sample

While there may be theoretically ideal market segments, in reality every organization engaged in a market will develop different ways of imagining market segments, and create product differentiation strategies to exploit these segments. The market segmentation and corresponding product differentiation strategy can give a firm a temporary commercial advantage. Criteria for Segmenting An ideal market segment meets all of the following criteria: * It is possible to measure. It has to be large enough to earn profit. * It has to be stable enough that it does not vanish after some time. * It is possible to reach potential customer via organizations promotion and distribution channel. * It is internally homogeneous (potential customers in the same segment prefer the same product qualities). * It is externally heterogeneous, that is, potential customers from different segments have different quality preferences. * It responds similarly to a market stimulus. * It can be reached by market inte rvention in a cost-effective manner. Useful in deciding on marketing mix Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications for the relevant goods and services. Depending on the specific characteristics of the product, these subsets may be divided by criteria such as age and gender, or other distinctions, like location or income. Marketing campaigns can then be designed and implemented to target these specific customer segments. Basis for segmenting consumer markets Geographic segmentation The market is segmented according to geographic criteria—nations, states, regions, countries, cities, neighborhoods, or zip codes. Geo-cluster approach combines demographic data with geographic data to create a more accurate profile of specific. With respect to region, in rainy regions you can sell things like raincoats, umbrellas and gumboots. In hot regions you can sell summer wear. In cold regions you can sell warm clothes. Demographic Segmentation Demographic segmentation consists of dividing the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality. As one might expect, demographic segmentation variables are amongst the most popular bases for segmenting customer groups. This is partly because customer wants are closely linked to variables such as income and age. Also, for practical reasons, there is often much more data available to help with the demographic segmentation process. Psychographic Segmentation Psychographics is the science of using psychology and demographics to better understand consumers. Psychographic segmentation: consumers are divided according to their lifestyle, personality, values. Aliens within the same demographic group can exhibit very different psychographic profiles. Positive market segmentation Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products services. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private. Although industrial market segmentation is quite different from consumer market segmentation, both have similar objectives. All of these methods of segmentation are merely proxies for true segments, which dont always fit into convenient demographic boundaries. Consumer-based market segmentation can be performed on a product specific basis, to provide a close match between specific products and individuals. However, a number of generic market segment systems also exist, e. . the system provides a broad segmentation of the population of the United States based on the statistical analysis of household and geo-demographic data. The process of segmentation is distinct from positioning (designing an appropriate marketing mix for each segment). The overall intent is to identify groups of similar customers and potential customers; to prioritize the groups to address; to un derstand their behavior; and to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. Revenues are thus improved. Improved segmentation can lead to significantly improved marketing effectiveness. Distinct segments can have different industry structures and thus have higher or lower attractiveness Once a market segment has been identified (via segmentation), and targeted (in which the viability of servicing the market intended), the segment is then subject to positioning. Positioning involves ascertaining how a product or a company is perceived in the minds of consumers. This part of the segmentation process consists of drawing up a perceptual map, which highlights rival goods within ones industry according to perceived quality and price. After the perceptual map has been devised, a firm would consider the marketing communications mix best suited to the product in question. Behavioral Segmentation In behavioral segmentation, consumers are divided into groups according to their knowledge of, attitude towards, use of or response to a product. It is actually based on the behavior of the consumer. Occasions Segmentation according to occasions. We segment the market according to the occasions of use. For example, whether the product will be used alone or in a group, or whether it is being purchased as a present or for personal use. Benefits Segmentations according to benefits sought by the consumer. Using Segmentation in Customer Retention The basic approach to retention-based segmentation is that a company tags each of its active customers with 3 values: Tag #1: Is this customer at high risk of canceling the companys service? One of the most common indicators of high-risk customers is a drop off in usage of the companys service. For example, in the credit card industry this could be signaled through a customers decline in spending on his or her card. Tag #2: Is this customer worth retaining? This determination boils down to whether the post-retention profit generated from the customer is predicted to be greater than the cost incurred to retain the customer. Managing Customers as Investments. Tag #3: What retention tactics should be used to retain this customer? For customers who are deemed â€Å"save-worthy†, it’s essential for the company to know which save tactics are most likely to be successful. Tactics commonly used range from providing â€Å"special† customer discounts to sending customers communications that reinforce the value proposition of the given service. Process for tagging customers Niche Marketing A niche is a more narrowly defined customer group who seek a distinct set of benefits. Identified by dividing a segment into sub-segments, distinct and unique set of needs, requires specialization, and is not likely to attract too many competitors. Local Marketing Marketing programs tailored to the needs of local customer groups. Price discrimination Where a monopoly exists, the price of a product is likely to be higher than in a competitive market and the quantity sold less, generating monopoly profits for the seller. These profits can be increased further if the market can be segmented with different prices charged to different segments charging higher prices to those segments willing and able to pay more and charging less to those whose demand is price elastic. The price discriminator might need to create rate fences that will prevent members of a higher price segment from purchasing at the prices available to members of a lower price segment. This behavior is rational on the part of the monopolist, but is often seen by competition authorities as an abuse of a monopoly position, whether or not the monopoly itself is sanctioned. Areas in which this price discrimination is seen range from transportation to pharmaceuticals. Targeting: Targeting  is the second stage of the  STPD process. After the market has been separated into its segments, the marketer will select a segment or series of segments and target it/them. Resources and effort will be targeted at the segment. Target Marketing helps the marketers to divide the market into small units comprising of like minded people. Such segmentation helps the marketers to design specific strategies and techniques to promote a product amongst its target market. A target market refers to a group of individuals who are inclined towards similar products and respond to similar marketing techniques and promotional schemes. For Instance, Kellogg’s K Special mainly targets individuals who want to cut down on their calorie intake. The target market in such a case would be individuals who are obese. The strategies designed to promote K Special would not be the same in case of any other brand say Complan or Boost which majorly cater to teenagers and kids to help them in their overall development. The target market for Kellogg’s K Special would absolutely be different from Boost or Complan.

Jelousy William Shakespeares Othello Essays - Othello, Iago

Jelousy: William Shakespeare's Othello Jealousy There are evil people in this world; greedy, manipulative, overbearing and jealous. Iago, in William Shakespeare's Othello, is an evil, malignant character. He uses people's goodness, integrity, and ignorance to get what he wants. When Othello's position is higher through character and status, Iago becomes jealous and decides that Othello must be eliminated. Iago is aware of the jealousy inside himself. Othello is a good man at heart, but is not aware of his evil and jealousy, and therefore will not be able to control it. Iago takes advantage of this and uses Othello's trust to manipulate Othello into revealing his true character. Iago, like any great manipulator, moves indirectly so he is never suspected. He uses Roderigo to get to Cassio, Desdemona, and Othello. Once the peace is disrupted, Iago moves directly to Othello. Everyone trusts Iago and believes that he is trying to do the best for them. Iago uses Roderigo to get Cassio in trouble with Othello. Since Roderigo is in love with Desdemona, I confess it is my shame to be so found (of Desdemona)(Act 1. Sc 3. Ln 360), Iago tells Roderigo that Cassio is in love with her and she in love with Cassio. Desdemona is directly in love with him.(Act2. Sc1. Ln240) This upsets Roderigo and he is more prone to fight Cassio when told by Iago to do so. Roderigo does not just have Othello to compete with anymore; he has Cassio as well. Iago tells Roderigo that he can win Desdemona from Cassio by fighting and from Othello by following her to Cyprus. So Roderigo listens to and trusts the man, fights Cassio, sells his land and brings Iago to Cyprus. After the fight Cassio is dismissed from his office by Othello. Iago wins. Cassio is in trouble, is no longer Othello's lieutenant and Iago is in Cyprus with Othello. He then moves in on Cassio. Cassio is another step closer for Iago's plan to cause Othello's demise. Iago convinces Cassio to ask Desdemona, Othello's wife, to help in reinstating him. By Cassio asking Desdemona for help, the two have times when they are together, and Desdemona decides to support Cassio. Cassio goes to Desdemona for reinstatement to his lieutenancy because Iago tells him that it is best to not go directly to Othello. Confess yourself freely to her. Importune her help to put you in your place again.(act2.sc3.ln357). Cassio trusts the honest Iago and asked Desdemona for her helped. This will later cause Othello's jealously to escalate. After the fight between Roderigo and Cassio, Othello turns to Iago for help, which Iago gives after a little hesitation. Honest Iago, that looks dead with grieving, speak. Who began this? I do n ot know?I can not speak any beginning to this peevish odds?. Cassio following him with determined sword to execute him. (Act 2. Sc3. Lns189-243). Now that Cassio is on Othello's bad side and Iago is on his good side, Iago goes in for the kill. Othello is being manipulated and lied to by Iago. Iago puts ideas of Cassio's adulterous behavior with Desdemona in Othello's mind, lets it simmer, then backs it up with lies and orchestrates scenarios that look to be the truth. Othello's trust for human kind and good nature proves to be detrimental in this instance and ends in his death. Othello had been the top dog in Venice. He was an honorable black general, frightening, but respected. He had had a wonderful army and loving, beautiful wife, who all followed orders. He had had everything Iago wanted, and Iago hated him for it. I hate the Moor.(act1.sc3.ln429). At first Iago just wants Cassio's lieutenancy, but when he gets it he goes for Othello, too. Iago uses Othello's superficial goodness to strip him of all his self respect and confidence with his suggestion of Desdemona's betrayal. Othello's goodness is not real integrity and good character. He is fake to himself and to others. Othello touches and deals with everything on a superficial level. He never goes deeply into relationships. Othello is the general of an army; he never really gets to know his soldiers, but is respected by them. His wife, Desdemona, doesn't fall in love